We help companies build and manage their reputation in the media thanks to Press Office, PR & Media Relations and Digital PR activities. By adopting the most effective solutions, we guide our Clients in the development of Brand Reputation in print, radio, TV and web media.
We establish a consultancy relationship with the client based on professionalism and trust, and using a network of local selected partners we create a communication strategy beyond national borders, in the European and US markets.
The main activities we perform in this area are:
- Definition of objectives
- Stakeholder mapping
- Brand position analysis
- Creation of the strategic communication plan:
- identification of key messages and tone of voice;
- selection of media targets close to the strategic plan;
- definition of the most effective tools (press conferences and events, thought leadership, press releases, interviews, case histories);
- monitoring printed and online press, TV, radio
- Press coverage
- Reporting and verification of the achievement of objectives
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