Dealing directly with media is not always easy. Know how to correctly communicate your company’s key messages using appropriate language and establishing the right relationship with the journalist is a skill that must be acquired through careful and precise preparation.
That is why we offer our Clients specific training courses for their top managers, the so-called ‘spokespersons’, before interviews. We support them with practical advice and useful guidance, starting with the message selection, sources and the correct terminology to use depending on the media they will have to speak to, but not only. We also accompany this with an important training session on non-verbal communication because body movements often say more than words.
This post is also available in: Italiano (Italian)